Digital Transformation 101: Mastering Business Growth & Automation
The digital marketplace has fundamentally reshaped how businesses generate revenue, manage operations, and deliver value to customers. If you’re looking to stay competitive, it’s not just about having a website or using social media—it’s about strategising your entire business automation journey.
Join me for Digital Transformation 101, a hands-on workshop where I’ll guide you through the two core areas that define digital transformation success:
- Generating Business – Learn how to structure a business model that thrives in a digital-first world, leveraging automation to drive consistent leads and sales.
- Efficient Delivery of Goods & Services – Discover how the right automation tools can optimise your workflows, reduce manual effort, and elevate customer satisfaction.
This isn’t just another theory-based session. You’ll walk away with a practical roadmap tailored to your business—one that helps you move from scattered tech tools to an intentional, well-integrated digital strategy.
Practical Business Modelling: Building Blocks for Growth
Your business model is the backbone of your digital transformation. In this workshop, you’ll learn how to design and refine your business products structure and revenue streams to maximise scalability, adaptability, and long-term success.
Together, we’ll dive into practical frameworks like IDEA and MODEL to help you:
- Clarify your value proposition: Ensure your products and services align with what your customers truly need.
- Understand your customer segments: Pinpoint key markets and uncover hidden opportunities to grow your reach.
- Create a sustainable structure: Design a model that supports automation, digital tools, and the flexibility to evolve with the market.
This isn’t just theory—you’ll apply these concepts directly to your business. By the end of this session, you’ll walk away with a tailored business model designed to drive growth and support your digital strategy.
Strategy & Tactical Planning: Roadmaps to Your Digital Goals
A digital transformation without a clear plan is like setting out on a journey without a map. In this workshop, I’ll guide you through the process of turning your vision into actionable steps with a focus on strategy and tactical planning.
Here’s what we’ll cover:
- Set clear goals and milestones: Define what success looks like for your business and map out the steps to achieve it.
- Break down complex projects into manageable actions: Learn how to create tactical plans that focus on immediate impact while keeping long-term goals in sight.
- Prioritise for maximum ROI: Identify which digital initiatives to tackle first to see the most value and momentum.
By the end of this session, you’ll have a practical, step-by-step roadmap for implementing your digital strategy. No guesswork—just clear, focused action to take your business forward.
Managing DMA and DevOps Teams: Tools for Efficiency
Building and managing a digital-first business requires more than just great tools—it demands a team that can collaborate effectively and drive results. This workshop is all about empowering you with the skills and systems to manage digital, marketing, and automation (DMA) and DevOps teams like a pro.
Here’s what you’ll learn:
- The tools that drive collaboration: From kanban boards to video calls and AI-enhanced workflows, discover how to streamline team communication and productivity.
- Efficient task management: Learn how to break down complex projects into actionable tasks your team can tackle with confidence.
- Bridging the technical gap: Understand how to work effectively with DevOps professionals, even if you’re not a tech expert.
By the end of this session, you’ll know how to manage your digital team with clarity and purpose, ensuring every project stays on track and delivers results.
Low-Cost Digital Infrastructure: Powering Your Business with OSSaaS
Digital transformation doesn’t have to mean overspending on expensive tools. In this workshop, I’ll show you how to leverage powerful, low-cost solutions with OSSaaS (Open-Source Software as a Service) to build a robust digital infrastructure without breaking the bank.
What you’ll take away:
- Affordable yet powerful tools: Discover open-source solutions that rival commercial platforms in performance and flexibility.
- Customisation made simple: Learn how OSSaaS can adapt to your unique business needs, giving you control without the hefty price tag.
- Integrate for efficiency: See how these tools work together to automate workflows, enhance productivity, and drive measurable growth.
This session is all about maximising your budget while building a scalable, future-proof digital system tailored to your business.
Business Growth with Contact Lists: Newsletters as Your Secret Weapon
Your contact list isn’t just a database—it’s one of your most valuable assets. In this workshop, I’ll show you how to turn your list into a powerful growth engine using newsletters and automation tools.
Here’s what you’ll learn:
- Build meaningful connections: Craft engaging newsletters that offer real value, building trust and loyalty with your audience.
- Drive conversions through automation: Learn how to set up email campaigns that nurture leads and encourage repeat purchases with minimal effort.
- Track and refine for better results: Use analytics to measure the success of your campaigns and continually optimise for growth.
By the end of this session, you’ll have the tools and knowledge to unlock the full potential of your contact list, transforming it into a driver for sustainable business growth.